Event Marketing•May 28, 2021
20 Unique Virtual Event Ideas To Inspire Your Next Event
Discover the 20 exceptional virtual occasion thoughts to contain into your subsequent online event. Stand out from the crowd with examples from brands like Forbes, Adobe, and The New Yorker.
Virtual events are here to live, at the same time as the marketing global returns (nearer) to everyday in the 2d half of 2021.
But some online events are better than others. Whether you are looking to get away from uninteresting webinars or thinking a way to host a digital event, this guide is for you. Because here’s the factor:
93% of event marketers plan to invest in virtual activities shifting ahead.
It’s time to freshen matters up a bit.
Fortunately, evolving occasion software features and virtual occasion software have made it feasible to host precise on line reports that could align together with your dreams and occasion approach. Whether you’re making plans a virtual conference or an inner income kickoff, there are many blessings to web hosting online activities—and plenty of digital event thoughts to encourage you.
Below we cover the top 20 digital event ideas for making your online event a standout revel in for attendees, a amazing funding on your sponsors, and a natural fit for sales and marketing. We trust it’s essential to take a look outside and see what others are doing to develop and evolve, so these ideas come from real global examples in a whole lot of industries.
Looking for some thing unique? We cover virtual event thoughts for:
- Audience Engagement
- Immersive Experiences
- Graphic Design
For greater idea, check out these virtual event examples. Planning to go hybrid? We’ve got you blanketed! Take a have a look at those hybrid event ideas that combine both in-character and virtual factors.
How to host a digital event: Top 20 Virtual Event Ideas
Our top 20 digital occasion thoughts listing includes notion from concerts to backed giveaways—use 1, 5 or 10 of these thoughts to ensure your next digital event is a success.
Let’s test the maximum exciting virtual occasion ideas we’ve got seen this yr!
virtual Entertainment Ideas
1. Improv Comedy Performance
An improv comedy performance can be a fun way to engage your attendees at on-line occasions. Improv is live and can be interactive weaving themes from your occasion proper into the overall performance making it personalized.
At our digital summit, (Almost) HYBRID. We brought in North Coast, NYC’s Premiere hip-hop improv group for a stay overall performance. To make it personalized and interactive, North Coast requested the target audience questions on their favorite components of occasions. Before the display even began attendees had a number of a laugh reminiscing about unique moments from their activities within the chats.
When it changed into time to carry out North Coast introduced personalized improv hip-hop and pulled from the precise experiences attendees had formerly shared.
Source: (Almost) HYBRID
2. Latte Art
During Monday Funday at Planet IMEX, panelist Michael Breach, Coffee Art Creator at BaristArt, created live photographs of attendees and different images as he shared the particular studies that led him to this profession in the course of his consultation “The Fine Art of Latte Portraiture.” Watching the artist at work delivered a layer of visible hobby not typically discovered in periods and kept attendees tuned in.
Source: IMEX Group
3. Magic Show
A magic show is an unexpected and attractive manner to entertain your virtual target audience. It can split the event and create a sense of marvel. At (Almost) HYBRID, we blanketed a magic show offering Gary Ferrar. Gary put on a live digital performance that was attractive, full of unexpected moments, and left the audience wondering “How’d he do this?”
Source: (Almost) HYBRID
4. Virtual Concert
This enticing digital event concept is sure to make for a memorable enjoy. When making plans a digital live performance it’s vital to provide it in a way that works properly in the digital surroundings. Concerts must be immersive; don’t simply move a video feed. Instead, create some thing particularly for the virtual world.
A splendid instance from the track enterprise is Billie Eilish’s “Where Do We Go? The Livestream” live performance. After canceling her sold-out 2020 world excursion due to covid, Eilish wanted a manner to connect with her enthusiasts. The concert changed into exceptionally produced with more than one digicam angles and a massive 60 via 24 foot LED stage. Throughout the concert, the LED degree become full of putting scenes taking visitors on a dynamic adventure. The live performance also supplied a chat for attendees to engage as well as an online shop for constrained edition merchandise.
Engagement and Gamification Virtual Event Ideas
5. Curated Session Tracks
With an average of 20 classes in line with digital occasion, it’s essential that occasion entrepreneurs organize their content material. Curated tracks allow attendees to without difficulty navigate content material and awareness on what they may be interested in.
For a outstanding instance of this virtual event concept appearance no further than Forbes UNDER 30. In the picture underneath you’ll see the event supplied several tracks ranging from Artificial Intelligence to Finance & Investing. Attendees had the possibility to recognition on a tune or soar between them to layout the revel in they desired to eliminate from the occasion.
6. Leaderboard Challenge
A leaderboard is a first-rate manner to reinforce engagement and encourage attendees to enjoy many components of your event. Attendees can earn factors by using attending keynotes, precise education, breakouts, and extra. To incentivize attendees, the pinnacle winners receive prizes for taking part.
Zenith Live 2020 created “The Zenith Live Challenge” in which attendees had been sent on a undertaking to rack up factors for completing sports and choose assignment prizes or in-lieu of a prize, contributors could donate to a Zenith-Live-subsidized Charity.
Source: Zenith Live
7. Virtual Photo Booths
Photo booths have always been a staple at activities, so naturally, they have developed to fit the virtual event panorama. Virtual photograph booths can healthy any occasion’s wishes. Images are effortlessly customizable making it easy to create attractive, shareable, and branded content material. To take this virtual occasion concept a step similarly, flip all your attendee’s photographs into a virtual mosaic.
8. Award Badges
Award attendees for completing tracks or courses with virtual badges. Advertising Week 2020 allowed attendees to earn popularity via completing guides. To acquire the badge members had to finish the direction work and watch full classes in regions ranging from content material marketing to organization culture. The attendee with the maximum badges become diagnosed because the AW2020 MVP. This recommended attendees to absolutely watch classes and discover tracks while worthwhile them thru gamification.
Sponsorship Virtual Event Ideas
nine. Virtual Exhibition Hall
Virtual expo halls spotlight sponsors and allow attendees to browse virtual booths just like an in-man or woman expo hall. At World Employer Branding Day 2020, that they had an expo corridor set up on an internet page with custom graphics that seem like branded booths. Attendees may want to click into the sales space and be added right into a custom sponsor web page. Inside the sponsor web page they might watch films, chat with exhibitors, read greater approximately the agency, e-book meetings, and more.
Source: World Employer Branding Day
DataRobot also used virtual exhibitor cubicles at their international virtual occasion collection to offer their sponsors a best-in-elegance experience. Sponsors created their very own landing page inside the occasion internet site where they might upload documents and photographs to recreate the enjoy of a sales space without a doubt. DataRobot also used Bizzabo Interact to provide sponsors with a way to broadcast stay within their pages or even host one-to-one breakout periods with their target audience. These declares and virtual conferences allowed them to efficiently have interaction with attendees and deliver sponsor value.
To pay attention extra approximately how DataRobot presented first-rate-in-class digital sponsorship opportunities of their on line events, watch their webinar on-demand right here.
10. Sponsored Sessions
Sessions are an essential a part of most digital occasions. Allowing sponsors to create classes with content material that will be in line with their messaging can be an extremely powerful way for sponsors to reach attendees.
Collaborate together with your sponsors when creating your classes. Help sponsors craft a message that resonates with the goals of your event and highlights the sponsor as well. This will ensure the subsidized session is beneficial to all stakeholders.
Below is an example of a subsidized session from Digital Banking 2020 showcasing Verizon, who is sponsoring the consultation.
Source: Digital Banking 2020
eleven. Sponsored Giveaways
A remarkable manner to get sponsors concerned and improve target market participation all through your on-line activities is by using keeping a sponsored giveaway. At Avionté CONNECT 2020, attendees had the possibility to win high-quality prizes like an iPad and Ring Doorbell from sponsors like Adobe, ADP, and Equifax. To boom engagement and upload an element of pleasure, they also introduced the winners inside the remaining session.
12. Branded Videos
If you’ve watched a unfastened video online, you’ve likely seen subsidized content material that rolls proper before the video. You can leverage pre-roll videos the equal way and exhibit your sponsors whilst you’ve got your attendees’ undivided interest with a quick sponsorship video proper earlier than the consultation starts offevolved. Most organizations have a brief emblem video without problems available, that means less time developing content material. It’s not unusual for those films to typically be 30 seconds to 1 minute long.
Here’s an example of the video Bizzabo used for 1-minute advertising spots in other virtual occasions.
Looking for more sources and Event Sponsorship thoughts? Explore the Event Sponsorship Guide and the Virtual Sponsorship Workbook for hints, equipment, and sporting events to get you on course.
Immersive Virtual Event Ideas
thirteen. Custom Avatars
Having an avatar creates a way for attendees to sense present and interact in a digital area. Participants can interact and see themselves through the avatar on screen. At INBOUND 2020, attendees have been able to customize their digital avatars. Participants ought to select their hair, clothes, and more making for a more personalised experience.
14. three-D Immersive Virtual Environment
When it comes to digital occasions, Fenty broke the mildew with their 3D immersive enjoy. For the launch of Fenty Skin, they created the Fenty House in which attendees ought to birthday celebration with Rhianna in reality. Within the ‘residence’, there has been a spa room showcasing the brand new skincare line, a digital bar with the recipe to make your very own cocktail at domestic, digital photograph sales space, and extra.
This kind of digital occasion concept will work especially properly for emblem activations and product launches. It’s an effective and memorable way to create a wonderful ‘in-man or woman’ revel in at on line occasions.
15. 360-Degree Tour
The key to a success on line activities? Interactivity.
A 360-degree excursion can help exhibit your business or school from everywhere within the global honestly. When hybrid events come lower back, digital 360-excursions should play a function in merging the in-character and digital stories.
The example under is from Virtual Applicant Day at The University of Warwick. This digital applicant day allowed potential students from internationally to excursion the university, have coffee chats with modern-day students, and additional activities to help get a feel for what campus life might be like.
Source: The University of Warwick
Production Virtual Event Ideas
sixteen. Pre-Recorded Sessions
Pre-recorded classes of your keynote audio system and sessions can raise your digital event. Having your sessions filmed ahead of time lets in for improvements inclusive of modifying or including in portraits. This digital event concept facilitates you produce the highest best broadcast, reduces room for blunders and every now and then could make on-line occasions less stressful to plan and execute.
A incredible example of this changed into at Adobe SUMMIT. The occasion turned into fully pre-recorded, executives and celebrities alike filmed their classes in advance of time. To discover the excellent filming locations, Adobe had their presenters take manufacturers on a tour in their homes to discover the satisfactory set up and lighting for the event. Adobe also despatched out training documents to assist presenters make the best recordings from their houses, the files blanketed tips on digital camera positioning, what to put on, and the way to choose recording locations. The end result turned into nicely produced pre-recorded movies for their digital event.
Source: Adobe SUMMIT
17. Professional In-Studio Session Recordings
If you’re certainly trying to raise your periods, remember recording them in a studio along with your production group. Professional recording sessions rival the high-quality of news broadcasts and can deliver your event to the subsequent stage.
Below you may see the crew at Endless Events producing a super broadcast for one of their digital events. With the usage of LED backgrounds and professional equipment, they had been able to convey their purchaser’s digital occasion to life.
Source: Endless Events
18. On-Demand Sessions
This digital event concept will allow you to maximize your event long after the stay show is over. On-demand classes permit attendees to music in whilst it’s far handy for them and catch the session replays. It is mainly beneficial for tackling time-zones while web hosting a worldwide target audience. Additionally, by means of maintaining content to be had you can offer lead generation well after the occasion is over.
At Bizzabo, we make sure that all of our virtual summits and webinars are to be had on-demand. By registering for the occasion, anybody can track in and watch.
Source: (Almost) HYBRID
Graphic Design Virtual Event Ideas
19. Motion Graphics
Graphics with movement create interesting layout and attract attendees. You can use motion in your photos in the whole lot from the main page of your event to subtle movement inside the historical past in the course of sessions. The New Yorker Festival added moving images to the home page in their occasion website. This was a brilliant way to straight away emblem the occasion and create pleasure.
Source: The New Yorker Festival
20. Branded Virtual Backgrounds
Branded Virtual Backgrounds are a manner to bring cohesiveness to a virtual occasion. Everyone may be recorded from distinct regions of the arena, but by way of using the equal backgrounds it gives a cohesive appearance.
At our first digital summit, (Almost) In-Person we created virtual backgrounds for speakers and hosts alike to use in the course of the display. The end result changed into a well-branded and unified enjoy.
Source: (Almost) In-Person
The Sky’s the Limit for your subsequent on line event
Virtual activities will continue to emerge as extra commonplace in 2021 as agencies reconcile with the influences of COVID-19 on activities. Fortunately, the twenty ideas indexed above will assist you host a digital occasion attendees will love. Here are the principle takeaways:
- The great digital activities mirror in-man or woman ones in many ways. The proper digital occasion gear assist you to transform many parts of in-person activities to a virtual environment.
- Do your pleasant to provide memorable experiences with entertainment and gamification, and customize the attendee revel in thru session tracks and greater.
- Make certain every of your sessions are recorded and to be had on-demand. This will allow humans to get entry to the content material nicely after your occasion is stay.
- With virtual occasions partnerships are crucial to the fulfillment of your occasion. You do not need to create your virtual occasion all by yourself. Virtual occasion production teams allow you to increase your revel in. Sponsors can add fee to your occasion.
- Comparing event software can save you hours of time and offer a remarkable consumer experience.
- Look outdoor your enterprise for thought, many industries went virtual earlier than events and might offer outstanding virtual occasion ideas that attendees may additionally have not seen before, making your occasion greater enticing.
Learn more approximately how digital can in shape into your occasion approach by way of downloading the Going Hybrid Ebook, offering recommendation and examples from leading brands.